Barrels & Drums

2018 Svenska Designpriset nomination.

Barrels and Drums Ginger Beer launched June 1, 2018 across all of Sweden.

As Copy Lead, my task was to set the tonality and character for the brand as well as to generate the packaging & bottle label copy.

With insights from the design team in mind, my writing drew inspiration specifically from the Vaudeville theatrical genre, time period & language. This time period pre-dates the rise of the circus, and is referred to as “the heart of American show business.”

The result: A captivatingly crisp creation crafted to the tune of barrel & drum!