Probably the best transported beer in the world.

In 2025, Carlsberg Sweden and Einride announced the launch of a limited-edition, alcohol-free beer that is shipped 100% electric, highlighting the technology driving the future of transportation.

My role in this concept as Marketing Director was in its formative stages, as I left Einride during fall of 2024. As such, initial concept development, audience + channel engagement strategy and executive stakeholder alignment was where I contributed prior to handing over.

The idea was simple: create a bespoke limited edition beer that from the point of being brewed to reaching its end consumer, was transported fully electric. Further, ensure full transparency and traceability by offering customers a way to “scan the can” and glean unique Einride-powered insights into how their beer truly became the world’s first fully electric beer.

Below is what the team brought to life.