Formula 1
300%+ growth in 3 years.
2018 marked my debut as Creative Lead covering the greatest racing spectacle on the planet: Formula 1.
This role for F1’s VIP offering, F1 Paddock Club, took me around the world whereby I was granted unrestricted access to the sport’s most prolific teams, drivers, venues and all that surrounds it.
My main responsibilities were comprised of strategising then capturing, editing and sharing in real-time throughout the course of a Grand Prix weekend on behalf of F1 Paddock Club. Alongside this, I helped lead the design and implementation of a new content marketing platform for F1 PC’s social channels that is still in use to date.
The result: an increase from 80,000 to 330,000+ followers on F1 Paddock Club’s Instagram account in just three years (100% YoY growth, 312% increase total).
Formula 1 retains all rights to the photos and footage featured in this portfolio.
