Formula 1
1000%+ growth in 7 years, still running.
2018 marked my debut as freelance Creative Director for F1 Paddock Club covering the greatest racing spectacle on the planet: Formula 1.
This role for F1’s VIP offering, F1 Paddock Club, took me around the world whereby I was granted unrestricted access to the sport’s most prolific teams, drivers, venues and all that surrounds it.
My main responsibilities were comprised of strategising then capturing, editing and sharing in real-time throughout the course of a Grand Prix weekend on behalf of F1 Paddock Club. All of this was with the goal of designing and implementing a revamped content marketing engine for F1 PC’s social channels still in use and evolving to date.
The result: an increase from 80,000 to 990,000+ followers on F1 Paddock Club’s Instagram account alone over the current 7 year period. And a hyper lean team creating world-class content at rates legacy agencies and SoMe teams aspire to.
Formula 1 retains all rights to the photos and footage featured in this portfolio.
